A business website is more than just a static marketing and promotional piece. When built and managed correctly, it can help you attract more customers. Your website should be refreshed periodically to ensure your content is relevant to your audience.
Here are some ways you can use your website to drive traffic, both online and off:
- A Good SEO Implementation: When your website is optimized for search engines, you’ll have a better chance of driving potential customers there. Some keyword research help you find out which keywords people use when searching online for what you sell, and include those keywords in your tags, titles, and content.
- Include Calls to Action Buttons: Each page of your website should feature a specific call to action, such as “Register Now,” “Call for a Consultation” or “Shop Now.” and make sure your calls to action are easy to see and click on (even on a mobile device). Use tools such as pop-ups or chat windows to grab customers who start navigating away from a page without taking action.
- Include Social Sharing / Social Media Buttons: Buttons that link to your business’ social media accounts can get website visitors to become social followers. When they like or share your social media content, their friends will see your business name, exposing you to a whole new group of prospective customers. In our website builder, you can easily add buttons in your header or footer and link to your accounts on your website.
- Think Media: Photos, images and videos are an important element of a website. For instance, if you own a hotel or restaurant, enticing photos of the interior and the menu items can “sell” prospective customers on visiting. If you own an e-commerce website, be sure your product descriptions include multiple photos so customers can get a good look at product details. But be mindful of your image file sizes. Images that are too large can slow down your site speed, impacting user experience.
With these easy-to-follow tips, you’ll have a website that your customers will love and visit frequently. If you ever need assistance, our experts are a chat or phone call away and will help you with your website needs; Contact +233(0)200689684 / +233(0)553893144
